Its no secret it is hard for a startup to get coverage in top tier tech media.
The most wondrous pitches and moves get a moment of fame eventually.
Usually, in a reporters Twitter post.
Clearly, the lack of first page-worthy news makes us think outside the box.
The winner gets it all an extra burrito, a SPA day, a Tesla car.
40% off TNW Conference!
Is this a new thing?
asked to source a statement from other publications when requesting one for her own story.
No option to reach a speaker to get one?
Or PRs laziness to create even a generic one to have at hand?
We will never know.
And Sophia was too kind not to name the company.
What it clearly shows is a lack of respect and professionalism.
This small courtesy will take you far in building good relationships with any reporter.
I cant tell he was wrong doing so, but the PR was totally wrong.
Be nice to people.
Or wait, was he?
For me, this is a total misunderstanding of how the media works.
Young or unseasoned CEOs and founders think journalists are some kind of loungers.
To be fair, sometimes journalists think the same of the young and brand new CEOs.
In reality, media is a complicated structured business where people have real duties, deadlines and KPIs.
Journalists are busy doing their own work.
kindly hire someone with a title that contains PR.
And thank James for not reporting this case as a bribe.
He gets the essence and says it pretty straightforward.
Here is an idea an easy to use app for elderly to request groceries and meds in isolation.
Doing something real that actually helps people makes a really nice story with plenty of hooks to pitch.
The ways to annoy reporters do not stop with old school techniques.
They dont have to either run your story, or even reply to you.
A reporter might miss your pitch in the email some receive over 300 press releases a day.
Save yourself some time and embarrassment
2.
I like and encourage this approach wholeheartedly.
However, both can go very wrong for PRs if overused or used for manipulation.
Fair enough, if one media passes on the story, no one stops you from pitching another one.
If they dont respond in time, send a follow up to double check without mentioning your further plans.
A journalist fromMIT Technology Reviewwas offered an interview with… her mom!
This is sweet but an awkward situation meaning PR didnt do their homework.
Does your client know any reporters personally?
Have any of them been pitched on behalf of your client before?
Are they related in any way?
