It can be tempting to continually build new features, options and details into your products.
Their best answers are below:
1.
Serenity Gibbons,Naacp
2.
When you risk losing a client
Early customers are amazing!
They push you to develop new features and will be patient with bugs.
After the earliest stages, instead of prioritizing new customer growth, we focus on retaining customers.
The signal for us to stop and fix issues is when we risk losing a client.
That means that our drive to innovate is at the detriment of the core values we offer.
Aaron Schwartz,Passport
3.
A good quality product that performs its basic purposes will sell itself.
Andy Karuza,FenSens
4.
Jessica Gonzalez,InCharged
5.
Brian David Crane,Caller Smart Inc.
6.
It was the North Star, which focused us back on our existing product.
We were getting distracted by our competition and all the other bells and whistles they offered.
Even though we knew our core product was better, we felt we had to compete.
Once we got back to the core, we saw an immediate market response.
Baruch Labunski,Rank Secure
7.
If my team devotes effort and resources into ancillary features, it should satisfy current customers.
Bryce Welker,Crush The PM Exam
8.
Once we had some features no one else had, we knew it was ready to go.
Jared Atchison,WPForms
9.
If your product is making customers leave
Theres no use adding features to a product which is not perfect.
At one point, our customer churn was 5%; something in our product was making them leave.
Hence, instead of adding new features, we worked on our product and built a proactive support team.
We contacted our customers to understand their pain points and used this feedback to improve our product.
Churn rate came down to 2.5%.
Liam Martin,TimeDoctor.com
10.
Dig deep into the data what portions of your business are the stickiest with your customers?
Which keeps them coming them back?
Daniel Reilly,B2X Global
11.
Dont stop improving your product
We started selling our products as soon as we had our minimum viable product.
However, its important to continue improving your product as youre selling it.
Learn more at yec.co.
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