Malware, phishing and other cyberattacks are an all-too-common occurrence especially following the implementation of newer technologies.
What is an effective way to educate consumers about malware, phishing or other cyber attacks?
Here is what they said:
1.
Explain the potential negative impact
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Joel Mathew,Fortress Consulting
2.
Blair Thomas,eMerchantBroker
3.
A blog post will be easy for consumers to bookmark and look back on.
John Turner,SeedProd LLC
4.
Use persona-based short education videos
Build short education videos based on demographically based personas.
Build content specific to different levels of understanding of these concepts and use examples from their daily lives.
For example, explaining malware to an eight-year-old kid and a 70-year-old would need a different kind of storytelling.
Also, you might want to gamify the video for kids while keeping it traditional for older people.
Shilpi Sharma,Kvantum Inc.
5.
Michael Averto,ChannelApe
6.
Set up test traps
Cybersecurity issues are always someone elses concern until it personally happens to you.
Justin Beegel,Infographic World
7.
Focus on a specific threat
Focus your message on a specific risk consumer can identify with.
Educating about multiple forms of cybersecurity can be overwhelming for consumers and cause them to lose interest.
If you use a specific example of how a cyber-attack harmed someone it may improve results.
Matthew Podolsky,Florida Law Advisers, P.A.
Charles Koh,Pixery
9.
Bryce Welker,Crush The CPA Exam
10.
This would include stories and case studies from those who have already been affected.
Zac Johnson,Blogger
11.
They will appreciate the help and then may see you as a trusted partner.
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