Gaining insight on whats to come can help your company plan for strategic adoption of the latest technologies.
Two fields that are rapidly developing for business are augmented reality and virtual reality.
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AR Retail Apps
Theres a lot of great AR apps on the horizon.
Nicole Munoz,Nicole Munoz Consulting
2.
James Simpson,GoldFire Studios
3.
AR-Powered User Search
AR will bridge the gap between the digital and real world.
Google Lens will be the biggest change, as it integrates into multiple experiences on the Android platform.
Dan Golden,BFO (Be Found Online)
4.
In these cases, the form factor of an AR/VR devices is not an issue.
Until the devices have minimal/non-existent footprints, I dont see rapid adoption in the consumer space.
Reza Chowdhury,AlleyWatch
5.
AR and VR Security Culture
With any new emerging technology, there will be security concerns.
The companies producing this technology are facing a learning curve on how to properly secure their hardware and software.
I look forward to seeing security culture develop around AR and VR products.
Zohar Steinberg,token payments
6.
Immersive Journalism
Immersive journalism is where a story is told using a VR unit.
The body is telling the story as much as the words themselves.
This is an interesting strategy that we may consider getting involved in throughout this year.
It creates a more compelling experience for the viewer.
Andrew Schrage,Money Crashers Personal Finance
7.
Experiential Marketing
Were really excited to explore how AR and VR technology can be integrated into experiential marketing campaigns.
Jessica Gonzalez,InCharged
8.
Product Trials
Companies who couldnt offer free trials of their product now can with AR/VR.
Blair Williams,MemberPress
9.
Matt Wilson,Under30Experiences
10.
Presently, virtual offices are limited and not conducive to open interaction.
Ryan Bradley,Koester & Bradley, LLP
11.
Data Center Improvements
Augmented reality will see a lot of use in data centers.
AR bridges the gap between our software systems and the physical server and internet infrastructure in our data centers.
Vik Patel,Future Hosting
12.
All market segments including gaming, e-commerce and healthcare are looking to incorporate AR in their apps.
Rahul Varshneya,BenchPoint
13.
Employee Training and Virtual Classrooms
There has been an impressive push towards applying VR technology to education and training.
This is a way for students in remote locations to receive a learning experience on par with local students.
Learn more at yec.co.
