Competition between apps can be fierce.
It’s free, every week, in your inbox.
Zev Herman,Superior Lighting
2.
Visualize why your argument will help convince people on the fence about your app to commit to it.
Let your app speak for itself.
Reuben Yonatan,GetVoIP
3.
Of course, the first step is to have a great app in the first place.
Ismael Wrixen,FE International
4.
See if you’ve got the option to find a way to enhance this in your own app.
Nicole Munoz,Nicole Munoz Consulting
5.
Chris Christoff,MonsterInsights
6.
Show the value
Show customers why they cant live without your app.
Blair Thomas,eMerchantBroker
7.
The goal is to leave your app on versus your competitors apps.
For example, an app called Sweatcoin counts your steps and gives you rewards for more steps.
If you kill the app, it doesnt count the steps and you dont receive any awards.
How are you qualifying your approach?
Sweta Patel,Startup Growth Mode
- ensure those are addressed with your app before marketing, then use those differences in your strategy.
Andrew Schrage,Money Crashers Personal Finance
9.
John Turner,SeedProd LLC
10.
Jared Atchison,WPForms
11.
Talk up your accessibility features
Have you checked if your app can be used with a screen reader?
Or can it be navigated without a mouse?
If so, see to it your sales copy mentions those features.
If not, make time.
One in five people in the U.S. has a disability, so inaccessibility limits your pool of buyers.
Inaccessible websites and apps can also open you up to lawsuits under the Americans with Disabilities Act of 1990.
Thursday Bram,The Responsible Communication Style Guide
12.
Focus on businesses who have partnered with others in the past because they may be more open to partnerships.
Shu Saito,Godai Soaps
13.
Consider traditional PR strategies
I have personally overseen the development of multiple apps that have gone viral.
Learn more at yec.co.
