These are often perpetuated, shared, and fed byinvestors and can be detrimental when digested by up-and-coming companies.
In these challenging economic times, it may be tempting to deprioritise areas like ESG.
So, let the debunking begin.

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The most common objection we hear is that focusing only on impact investments limits investment opportunities and subsequent returns.
Raising ESG issues, discussing them, and educating entrepreneurs will encourage and empower businesses.

Pauliina Martikainen is partner at Maki.vc.
She has solid strategy and business management skills combined with a passion for finding creative ways to drive growth.
Mona Sauren is an analyst at Maki.vc and responsible for overseeing Makis ESG work.
