CES went digital for obvious reasons this year.
I missed the serendipity associated with strolling up and down alleys of startups and wandering around corporate booths.
However, I did not miss having achy feet at the end of the day!
All in all, I missed the live version.
The unique format attracted fewer than half of last years exhibitors, i.e.
The digital venue will remain accessible until February 15 for content viewing.
Digital cockpit and in-cabin experience
The best illustration of the digital cockpit trend came from Daimler.
Perceived quality seems amazing (video).
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An 8-core CPU will control drive and comfort features with the assistance of AI.
The co-driver display offers a broad array of options and the ability to share content with rear passengers.
Panasonic presented itsown version.
If most people had any doubts as to Sonys real intentions, this should no longer be the case.
The companydoubled down, showing road testing as well as presenting their partners.
It is surprising that all the suppliers are European.
Source: Sony
This recent announcement demonstrates Sonys serious resolve.
Could this new outlook make the brand cool again?
It comes within weeks of comparable news or rumors regarding other tech giants forays in the mobility space.
These moves by powerful and rich tech companies add pressure on incumbent OEMs and suppliers.
It forces them to accelerate their transformation towards electrification, digitalization, and mobility services.
We should expect this to turn into a powerhouse.
EV600 is a commercial van with a 1t payload and a 250-mile range, leveraging GMs Ultium battery tech.
This seems to replicate Teslas well-designed app and customer portal.
Mass deployment of AVs is perhaps a decade away.
Mobileyes Next-Gen Subsystem LiDAR-Radar.
These deployments can reportedly happen in 2 weeks by 2 people.
Separately, GM announced they will deploy Super Cruise to 22 vehicles by 2023.
If you are interested in learning about CES 2021 beyond autotech and mobility, I recommend Olivier EzrattysCES report.
It is as enjoyable as always even in this shorter version (in French).
Read the original articlehereand follow them onLinkedinandTwitter.
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