Since I got started in 2010, Ive been a part of fifteen unsuccessful business projects.
You could say, therefore, that my business career has mostly featured failure.
40% off TNW Conference!
We had to replace their time-tested pen-and-paper system.
That should have been a hint.
Other restaurant/business review and reservation solutions would spring up and become successful, but they wouldnt be mine.
If your customer wants to buy something, sell it to them!
We wanted to make one-hour delivery feasible all around Kyiv.
Ebikes were our obvious choice of vehicle.
We initially bought our delivery riders the first ebikes we could find, but had poor results.
But we soon found none of the bikes on the market could fit the bill.
Desperate for a solution, we started building our own bikes, instead.
And they worked great!
We started receiving requests to buy our delivery bikes, which I had no interest in.
We started a campaign on Kickstarter to bring our bikes to the consumer market.
We set a goal of $50,000 but ultimately raised $165,000.
We sold our delivery business in 2020, and are now focused entirely on making world-class ebikes.
He pressed me on what made our ebikes worth supporting.
So we decided to focus on range.
Our competitors ebikes were able to go 30-40 kilometers without pedaling before needing a recharge.
With those achievements, we had our killer advantage.
News outlets started picking up our story, and the customers and investors really started coming in.
Conclusion
Mr. Horowitz was right when he said that success in innovative business isnt easy.
