Ecommerce was already a fast-growing industry at the beginning of 2020.
Whats more, customer loyalty has been uprooted and is now up for grabs.
These changes are creating new opportunities but also increased competition.
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You want to set up your store where your customers like to hang out and shop regularly.
According to Jorrit Steinz, CEO ofChannelEngine, your ecommerce strategy should be no different.
And just where is your audience shopping online?
While consumers were first searching on a search engine, now theyre searching on marketplaces.
Most new webshops completely rely on Google driving traffic.
Then you see the marketplaces competing for the same set of keywords.
On top of that, Google itself is competing with Google Shopping.
So its getting harder and harder to optimize for your own webshop.
ChannelEngineis a software as a service platform that connects brands, retailers, and wholesalers to online marketplaces.
As Steinz pointed out, its not just about traditional marketplaces.
Social media channels are also now transitioning towards becoming virtual shopping malls.
So that means theres going to be more and more entry points for potential customers.
The tendency is to think that ecommerce is something and then traditional retail is something else.
This is absolutely not true, said Riccardo Osti, CEO of Wonderflow.
Whatever happens online has an impact on the real world.
When I buy something offline, I first read reviews online.
Then I go to the shop already knowing which products I want to see and buy, Osti said.
I think a very big mistake is that most companies dont have a go at connect with their audience.
But times have changed.
This means theres already a plethora of customer data at companies fingertips.
The problem is, many simply dont know how to translate this data into usable information.
We start by analyzing what customers say about the product and we identify where theres space for improvement.
The second step were working on is the prescriptive part.
This allows us to tell you which action you should take to make that improvement happen.
At SocialDatabase, we believe in the following formula: RESULT = CONTENT X DATA.
With just native targeting options available and limited access to data, brands struggle with reaching the right audience.
We believe that enriched public data should be the starting point of every campaign.
SocialDatabase created a unique solution for this.
By amplifying publicly available Twitter data, weve created SUPERAUDIENCES.
SUPERAUDIENCES allow brands to selectively target more relevant audiences through a deeper analysis of public data.
But do we really want to narrow our audience?
Isnt casting a wider net better?
A more narrow audience would make ads more interesting and relevant.
