Is your website doing its job?
Are you getting more customers?
If not, youve got a problem.
Maybe its a traffic problem.
Or a clarity problem.
Maybe youve changed things up a bit and its time to give your website a refresh.
If you dont relay this information, the user will simply leave.
They are busy and want solutions to their problems.
Note that the word aspiring appears twice in the text.
Hes even made his page so you cant help but scroll down further.
That arrow makes any writer or artist want to keep scrolling.
This is really important because your brain wants to close story loops.
You want to find out the answer.
Heres another example:Mike Vardys websiteProductivityist.
The website is all about helping you be more productive by crafting your time.
Credit:Productivityist.comAnother example is Courtney Carvers website calledBe More With Less.
Courtneys website is all about simplicity and simplifying your life.
Credit:bemorewithless.comCourtneys website has that at the very top of the webpage.
Whats the website about?
The very first word mentioned: simplicity.
Okay, thats a good start.
But its more than simplicity.
See the next sentence.
That image used gives a feeling of peace and rest.
So many opt-ins dont have any image at all.
Lets dig a little deeper.
Heres what is next on Courtneys webpage.
Credit:bemorewithless.comYou have a summary Courtneys life story in these three paragraphs.
But its not just her story, its also focused on your story as the visitor.
Thats a really important thing worth focusing on.
At least half of the text is about you.
Courtney is the guide, and youre the hero.
The website is about your personal journey.
How can you not like that.
Dont fall for that trap.
Its not about having a bright, shiny website that has as much information on it as possible.
More does not lead to a better user experience.
Small changes can make all the difference.
Just taking out a sentence or two would make things a lot clearer and also give more impact.
While thats a great message, it really doesnt resonate as much with the first-time guest.
That simple tweak can cut the clutter in the text and give a lot more clarity.
Thankfully, James does give some clarity in that little menu in the left corner.
Here are the choices on the menu in the top left corner.
Credit:Jamesvictore.comI would even argue that learn with me and get inspired dont have enough distinction.
But having only three real choices here does give clarity.
Lets look at another example.
Credit:Bobgoff.comThis is the website forBob Goff.
Bob is a bestselling author and speaker.
But his menu to the right just has too many choices.
Even how the text is listed vertically makes it hard to read on a computer.
A first time visitor wont know what The Oaks, Dream Big, or Love Does mean.
A simple tweak of just having four menus listed horizontally would really clear things up.
I recommend having Speaking, Coaching, Shop, and Resources as menu items.
The resources menu could include things like The Oaks, Team, Podcast, and Dream Big.
That would clean up the website and make things clear.
In 2019, 58% of sitevisits were from mobile devices.
Thats almost 60% or 3 out of 5 views.
Do not overlook this fact.
However, as you scroll down, the website looks absolutely fantastic.
Credit:Bobgoff.comSo be sure to pull up your own website on mobile to see how it looks.
Always think about the user experience.
Small changes really add up.
You want the end-user to have an outstanding experience.
Number 3: The next step
A website needs one goal.
Not two goals, not three or more goals.
One simple goal: for the end-user to take a specific next step.
It could be signing up for your email, booking an appointment, or purchasing a product.
Have several products or services?
Guide customers to your bestseller.
Lets look back at the very first example with Steven Pressfield.
Credit:stevenpressfield.com/aboutLet me share one final example with you that takes things to another level.
This is the website of authorGreg McKeown.
Credit:GregmcKeown.comSee the box at the top?
I know its very subtle, but these small changes really add up.
Its important to note that people associate you with one thing.
So dont be afraid to make it super clear what that one thing is.
Focus on the end-user, and serve her as well as possible.
Once you do that, your customers will keep coming back for more.
you’re able to read the original piecehere.
Story byJim Woods
Published over 800 articles across 35+ publications.
I’m an author, freelance writer, editer, and writing coach.Published over 800 articles across 35+ publications.
I’m an author, freelance writer, editer, and writing coach.
