Dozens of pitch decks rush into investors mailboxes daily.
If you ask what thefoundersusually emphasize, its unsurprisingly a were disrupting the market claim.
Sure, a founder must believe in the product.
However, its not about unique technology but more about convincing customers that their old pattern is less convenient.
That is easy enough to do at the later stages with the positive unit economy in hand.
But what about early-stagestartupsthat cannot yet demonstrate digitized metrics?
Traction at early stages
Typically, traction includes the following metrics:
40% off TNW Conference!
Apparently, it worked!
CustDev results
The research should vindicate the wow effect the product is having on consumers.
You dont have to rely on skimpy social-demographic data or survey results.
Find a creative approach to the task.
The app helped overcome the fear.
TakeEducate Onlineas an example.
The startup developed an online platform through which students can learn online in the best international schools.
Educational institutions saw the potential of the platform even before the pandemic.
In late 2018, a Florida school offered to collaborate.
It was ready for the mass transition to online tuition better than its competitors.
He has several experiences leading multinational companies, including 12 years at Intel.
