Competition in the online sphere has subsequently grown.
Its no secret that building a loyal customer base is whats needed for steady, long-term growth.
How can a brand create a high-touch digital experience?
It’s free, every week, in your inbox.
Today, brands arent just competing with a similar store down the street.
Customer loyalty programs have been around for a long time.
Almost everyone has been on an email list for loyal customers that pushes out periodic product discounts.
Many companies are too focused on their individual brands.
I think its important to look holistically.
This could be a discount on a local gym subscription or deals at a health food store.
This approach can be even more effective than simply offering 5% cashback on your product.
Theres nothing stronger than a recommendation from a customer, so why keep those recommendations behind the screen?
Leverage your existing loyal customer base by incentivizing them to share feedback on your products and services.
First, double-check your best customer feedback is front and center and easy to find.
Finally, show your appreciation by offering special rewards.
For example, offer a 10% discount for new customers when they use your branded loyalty card.
For example, many ecommerce brands are switching over to sustainable packaging methods that are either reusable or recyclable.
Many forward-thinking businesses are also finding ways to support customers on their own journeys to living more sustainably.
