Ive noticed a few reoccurring misconceptions crop up in chats Ive had with entrepreneurs across a range of industries.
Even if your product isexcellent, it’s crucial that you check that that people know about it.
Marketing is all about advertising
This is another popular belief among entrepreneurs from non-business backgrounds.
Promoting goods on different channels is not enough.
Marketing is much more than buying ads and posting on social media.
Founders need to examine them before turning to any advertising endeavors.
Ideally, you should start preparing a marketing strategy as soon as you validate your product hypothesis.
We can do marketing ourselves
Too often, founders hold this position.
Even more, a marketer can identify the most suitable activities and guide a startup through them.
Founders of the startup realized that they could not do it themselves, and turned to external experts.
As a result, they miss out on many aspects, from market research insights to value proposition creation.
Story bySvetlana Stotskaya
Svetlana has deep expertise in strategic marketing and brand management.
She has helped launch and scale brands while building cross-functional teams and driving business results.
