Every year, millions of businesses are created around the world.
While there is no magic formula, there are variables thatfounderscan hone in on when engaging with potential investors.
Not because of making money of course thats a plus but because they actually care about solving that problem.

In addition to said passion, the ability to sell is another key skill.
Founders are constantly required to sell their ideas to investors, to clients and also to talent.
The best founders will have the best talent in their team, Royo-Villanova states.
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There are great entrepreneurs out there that dont necessarily have that experience.
They are kind of born with that drive of founding a company.
That is going to facilitate a lot of doors opening in the future, the VC adds.
Lastly, personality and rapport matter.
So if you dont feel the vibe, you dont want to invest in them.
They could tell me in one or two sentences.
Then we can concentrate on more important things.
You need that other person to hold you up, she says.
Furthermore, teams with complementary skills are more likely to drive success in the future.
One of the main issues she identifies as a lack of early exposure to innovation and entrepreneurship.
Regulation and corporate attitudes also play a role.
Story byLinnea Ahlgren
Linnea is the senior editor at TNW, having joined in April 2023.
Dabbles in gaming and fitness wearables.
But first, coffee.