Three-quarters of the 10,000 firms who participated in the report pay men more than women.
This needs to change.
Here are the four negotiation tips I took away from them:
1.

Define your limits beforehand
Dont underestimate the power of preparation and practice before entering into a negotiation.
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This also means preparing to be OK with saying no and walking away, she said.

Its important to stick to these limits because if you dont stand up for yourself, no one will.
Know the market rates for your job in your industry and matching your experience.
Then ask for more.
It could be loyalty or it could be that you take a lot of work of their plate.
Its also important not to go through this alone.
Ditto encourages people to ask a friend or mentor to talk through what their asks are.
Men may be encouraged to maximize their outcomes by ramping up their competitive drive.
One of the many salient points she makes is how women constantly undervalue and underbid themselves, said Jordan.
These triggers should not get in the way of asking for more pay.
Women are, by andlarge, taught to not discuss money, which is wrong, said Jordan.
If women allow this to impact how much they ask for, then theyre setting themself up for failure.
Lets fight against the gender stereotypes.
As Jordan puts it, dont do the money dance.
This never ends well, said Jordan.
It does not feel good to be stuck doing work for lower fee than what is deserved.
Jordan recalls how earlier on in her career she took projects for very low rates.
The standard that is set now well set the tone for the rest of your career.
Dittos best tip is to have a throw away item.
Make a big ask and include something you could take out when that person says no.
I have dealt with potential clients who have tried to undercut our original proposed fee by a lot.
Regardless of our gender, we all need to take active steps to shut the gender pay gap.
This means helping each other prepare for negotiations and reminding one another of their professional worth.
Both men and women also need to be aware of gender trigger traits when asking for money.
Its also helpful when other business owners in a similar industry are open about how much they make.
Lets become more comfortable about talking about money because it will help us all collectively get what we deserve.
TNW Conference 2019 is coming!