Recruiting marketing specialists has always been challenging for early-stage companies.
Will a performance marketer waste lots of the budget on inefficient social media channels?
In addition, less experienced entrepreneurs can make a lot of missteps from the very beginning.
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Two months later, it downsized its marketing team to four people.
Dont hurry to hire a well-rounded marketing executive or multiple niche specialists.
Early-stage startups usually represent small teams, so finding common ground and effectively working together becomes crucial.
In a job interview, take a stab at decide whether your employees can collaborate with this marketer.
This evaluation can help prevent potential misunderstandings in the future and identify the right person for your company.
As I mentioned above, early-stage startups usually form a tight-knit team with similar values and goals.
A founder can prevent possible mistakes that a junior marketer might make by consulting with an external expert.
Ask yourself, does your recruiting processreally needto include all these steps?
The fast-paced nature of an early-stage startup adds to the challenge of attracting bright candidates.
Story bySvetlana Stotskaya
Svetlana has deep expertise in strategic marketing and brand management.
She has helped launch and scale brands while building cross-functional teams and driving business results.
