But what exactly is it that will determine success within this fast-growing industry?
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In dairy, it often relates to the protein content versus the levels of fat and sugar.
While high protein amounts are highly desired, fat and sugar are unwished for.
The balance between the three is really key if your aim is to impress nutrition experts in FMCG corporations.
For an ambitious startup, a challenge like that is just another word for a business opportunity.
In fact, we can easily observe the huge appetite for entrepreneurship in the plant-based cheese category.
So you better be quick if you want to beat them to it.
All of these are consumer trends that have been directly boosting the growth of the plant-based dairy industry.
That way can stay ahead by being more in touch with what future generationsreallywant.
Story byCarolina Lapa
Carolina is a sustainability business consultant, former journalist, and amateur musician.
Multidisciplinary in background and in beliefs.
C(show all)Carolina is a sustainability business consultant, former journalist, and amateur musician.
Multidisciplinary in background and in beliefs.
Carrying the love for Brazilian culture everywhere she goes.
Full-time advocate of dialectical materialism.
