In fact,one fifth of all of your userswill leave after using your apponce.
I know; Ive seen it myself.
But theres good news.
Youll touch hot leads more frequently, converting them into paying customers.
And youll see the difference in your bottom line.
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According to them, app retargeting drives up to63 percent revenue upliftversus ignoring retargeting.
One in four conversions this year come from retargeting.
Are you using retargeting to your advantage?
Say, for instance, your app is for a hotel company.
Someones browsing for a hotel booking, but navigates away and starts playing music.
People care about personalization.
One SmarterHQ report notes that72 percent of customersonly engage with messaging that targets them specifically.
Its a huge hole, and if youre in that vertical, you absolutelyhaveto capitalize on it.
Performance uplift is high for apps that put in the effort …
Why miss out?
To really find out what impact your remarketing campaign is having, you better use segmentation wisely.
check that you have a way to measure your remarketing efforts separately.
Whatever you do, there should be a clear delineation so you’re able to parse the data.
88 percentof marketers use data obtained by third parties to run campaigns.
Thats just as important for app remarketing as it is for any other marketing or advertising you do.
Occasionally you might see the data indicate you should runlessremarketing, not more.
That usually means youve oversaturated your audience.
To quoteAdWeek, More and bigger is not better.
Theres a balance to be found, and measuring incremental value will help you find it.
Target new users just as much as old ones.
If youve ever worked in sales, you understand this intuitively.
Its not once a customer, always a customer.
And that early period is absolutely crucial for converting them from one-time user to long-time customers.
5) Dont just link, deep link
Deep linking is the key to app retargeting campaigns.
Sure, you could just bring people to the homepage of the app.
But why would you do that?
You dont do that, do you?
(I hope you dont.)
App retargeting is a powerful tool youre probably not taking advantage of to the extent you could.
Are you leaving potential users and conversions on the table?
Instead, use these hacks to maximize the impact of your app.
