straight up kind of pitch.
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But first, does this look familiar?
Lets switch roles for a second.
or, would you buy my service?
Im guessing probably irritated and annoyed let alone if their pitch is 15 minutes long.
PR is not about how many emails you send or how big your target list of influencers is.
PR, in its core, is about relationship building.
Here is are the tactics and techniques I use to do PR and succeed at this stuff…ready?
How can I strike a conversation?
Simply put, people are more likely to listen to you if theyve seen or met you once.
Here are three ways it’s possible for you to do that.
The easiest way to grab influencers attention is by commenting on a post they wrote.
Commenting doesnt necessarily have to be on a post the influencer wrote.
Heres an example of how I leveraged Quora to start an engaging discussion with a journalist.
Cite them or a post they wrote
Humans like to be praised and appreciated.
One other way you’ve got the option to start a conversation with an influencer is through citations.
Fred Wilson wrote: Marketing Is For Companies Who Have Sucky Products.
We started talking, he cited me in his next post and the relationship continued.
Notice how the relationship starts with a meaningful conversation and takes time to develop into a long-term win-win relationship.
Definitely, not a hit-and-run kind of relationship.
C. Point out typos
Here is how it goes:
2.
Heres an example of some press opportunities for those who are working on a product in IoT space.
These are reporters who are deliberately asking for my content.
Its also important to keep in mind that an influencer isnt a journalist by default.
His target arent journalists but startup founders.
Most people give time to those who care to help them achieve their goals.
Heres an example from my now acquired startup, Polar.
We are more likely to give back to those who gave or owe us something even if its small.
They may or may not promote the post but guess what?
now, I have an e-mail thread with them.
I have also been of value because I promoted a piece I created from their expertise.
I now have a reason to go back and continue to build a relationship with them.
Most of the time, experts dont mind sharing some knowledge with those who ask for it.
From JustReachOut, I searched and found two questions that fit my profile.
An invitation means recognition.
Experts like to be experts.
The least you could do is reinforce their expertise.
First, get noticed, second, start a conversation, and finally build a relationship.
In his spare time he documents his experiments on his blogCriminallyProlific.
