The latest rules focus on advertising.
These are the five new measures that are being implemented:
1.
Political adverts will need to be clearly labelled as such.
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This, the EU hopes, will help citizens identify themessages trying to shape their political views and decisions.
Extra rules on ad targeting
Ad targeting faces several fresh restrictions.
They will also be banned from using minors data.
These measures aim to limit the abusive use of personal information to manipulate voters.
Protections on freedom of expression
Any rules on online messaging will inevitably spark concerns about free speech.
Tough new sanctions
The new rules will be enforced with familiar penalties.
Whats next?
Once that happens, there will be a period of 18 months before the rules apply.
However, therules on the non-discriminatory provision of cross-border political advertising will be in place for the 2024 elections.
New technologies should be tools for empowerment and engagement of citizens, not for confusion and manipulation.
Story byThomas Macaulay
Thomas is the managing editor of TNW.
He leads our coverage of European tech and oversees our talented team of writers.
Away from work, he e(show all)Thomas is the managing editor of TNW.
He leads our coverage of European tech and oversees our talented team of writers.
Away from work, he enjoys playing chess (badly) and the guitar (even worse).
