Omnichannels steady march to ubiquity has continued over the past decade.
It seems like literally every brand is now omnichannel.
In all the buzz, brands are struggling to be present everywhere, all the time.
New platforms and tools are cropping up presenting new opportunities in both the digital and physicalmarketingspace.
So where can your brand add the most value in 2022?
Virtual and mixed reality shopping assistance
Value add:Boosting customer service
Remember shopping by appointment only?
Its here to stay without the masks though.
text, chat, social, video), and the channel theyre on.
And if theres any country to follow for the latest trends, its China.
About half of Chinese internet users already shop on social networks versus about a third of US internet users.
More striking is the amount of money they spend.
Live video in particular feels like a hot market.
Discord over Instagram if they skew younger.
The most important omnichannel strategies will be focused on converting one-time shoppers into long-term customers.
One great way to do this is through push notifications.
Beware of being too pushy though.
As we set out in a previous article, push notification pros, Notix, suggestfinding the right balance.
AWix Ecommerce surveyfound that 58 percent of customers expect follow-up messages post-purchase.
A well-timed follow-up can lead to a sense of relationship being built between customer and brand.
And if the message is tailored correctly, its often rewarded with continuedbusiness.
Whats clear is that physical and digital spaces are almost as important.
But experience is not the only reason omnichannel is all about convenience.
Buy-online-pick-up-in-store, or BOPIS, blends the best of online shopping with the best of in-store.
Examples can be chat rooms, in-person, or online experiences, and even on the blockchain.
Unfortunately, communities take commitment and time to form.
