Time and again, I see too many businesses overlooking their email signatures when communicating with customers.
You might think that this small detail at the end of every email you send is insignificant.
But just think about it its at the end ofeveryemail you send.
Your email signature helps here by acting as a one-stop shop for all key contact information and important links.
Its an easy way to build connections while driving brand loyalty.
Customer feedback is the quickest way to track satisfaction and improve your services.
Customers feel more valued if you allow them to easily have their say.
Inject personality into your signatures through clever design.
Look at fonts, color schemes, and imagery that reflect your brands values.
Putting a face to a name also goes a long way, so think about adding a headshot photo.
Remember to err on the side of caution though.
How did this alter your impression of that business?
Its likely you felt disappointed and perhaps were even put off from returning to them.
After all, a business is only as good as its lowest common denominator.
Having said that, different departments may wish to tailor their email signatures for legal or marketing purposes.
Now its time to put things into practice.
