The impact of the coronavirus will be felt for a long time after the crisis has passed.
These times call for a different approach that lets your customers know you understand what they are going through.
you’ve got the option to see examples of it everywhere.
It’s free, every week, in your inbox.
An example is Time Out.
Listen to what the market is telling you
Listen carefully and communicate thoughtfully.
In marketing, a general rule is to provide a message that matches your market.
While you may have had successful messages in the past, the current situation calls for rethinking that message.
Recognize the realities of economic downturn, travel restrictions, and social distancing.
One brand that has risen to this challenge is UK mobile data pipe EE.
The customer must come first
We are all suffering the consequences of this global pandemic.
First of all, it makes you look needy and desperate like you dont care about your customers.
And second, your customers have their own problems to worry about.
You have no idea how much worse off someone maybe than you.
Brands that dont act responsibly will face a potential backlash from consumers.
You should always practice honest and ethical marketing and branding strategies.
But its even more important to provide your customers with clear messages during a time of crisis.
As a brand, you cant be selling to people used masks because of your selfish interest.
At the end of the day, we are all human beings with similar hopes and dreams.
We are all affected in some way or another by this virus.
And all of us need to come together and let each other know that we have each others backs.
This is especially important for our leaders in the business community.
Above all, people want to know that we will get through this.
We all like the feeling of security that comes with being part of a community.
And what do community members do?
They support one another.
As we march forward, one thing is for sure: The human race will survive this terrible pandemic.
Its up to you as a business owner to support and honor your customers.
The survival of your brand and business depends on it.
So youre interested in brand building?
Thenjoin our online event, TNW2020, to explore the latest brand marketing tech, trends, and challenges.
Story byMervik Haums
Mervik is a branding strategist and entrepreneur.
He founded Startup Fortune in 2018 to help startups with growth hacking their ventures.
