Mark Randall is the Chief Customer Officer atBulletproof.
Businesses who fail to adopt ane-commerce strategyrisk being left behind and losing revenue to their more forward-thinking competitors.
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High availability and reliability
High availability is critical to an online store.
Instead, frustrated visitors simply spend their coveted dollars on a competitors fully functioning site.
This is where scalability and load balancing, i.e.
the ability to manage traffic/demand spikes, and the ability to manage outages also comes into play.
Typically load tests find bottlenecks that are code or database related and can be easily improved with minimal effort.
It is important to understand the role an e-commerce system plays in the card authorisation process.
Storing or processing credit card payments may save on merchant fees, unless your e-commerce revenues are significant.
PCI DSS is costly and should only be undertaken with plenty of consideration and research.
Mobile strategy
Mobile phone usage in Australia ranks among the highest in the world.
Having a user friendly, fast and easy to navigate mobile site will immediately hook your customer in.
Vendor partnership & communication
Ensure you are working on the same page as your partners.
Projects have a higher chance of failing, when parties responsible for different functions work in isolation.
Its important to share knowledge and keep communication channels open, to reduce risk and increase the experience.
