However, one thing is undoubtedly true business in Asia is different from other parts of the world.
But if you know how to approach it, youll be quick to grow.
These two factors mean that both communication and transportation of goods can be somewhat stress-free.
Now, what does this all mean?
Most of these are manufacturing-related and further validate Asias rising innovation capabilities in manufacturing sectors.
The Korean business landscape, in particular, can be challenging.
One of the first things you will notice when working in South Korea is the unmistakable work culture differences.
For example, in Korea, your work colleagues are considered your second family.
it’s crucial that you understand how your requests and your behavior might affect the people you work with.
Challenging a general idea voiced by your superiors or instruction is frowned upon and could lead to conflict.
This can negatively affect the creative process, yet a non-confrontational atmosphere can benefit manufacturing time.
Combining two vastly different cultures has become a norm for us.
Weve heavily invested in local manufacturing run by Korean professionals and their timely execution.
Just look at Samsung and Apple two consumer electronics giants with global reach and loyal customer bases.
Samsungs business model is focused on vertically integrating supply chains and ramping up production volume.
The customers and consumers you will be selling to are also different and have unique consumption patterns.
South Korean consumers behavior has increasingly followed developed economies consumption patterns.
South Korean consumers are materialistic and aspire to live lifestyles that are being portrayed by the media.
In Europe, we usually get the best results by working with local distributors who use traditional marketing channels.
What Ive found is that the packaging is critical.
Consumers want fun, bright, sleek, and minimalist designs along with catchy names.
For specific categories, your packaging is your product and the key deciding factor in a purchase decision.
The role of social media in Asia is amplified tremendously.
While social media influencers are very common in Europe and the US, in Asia they work somewhat differently.
Governments are supportive
The governments of the so-called Four Asian Tigers actively incentivize businesses and foreign investments.
Some programs can provide you with affordable office space, legal counsel, and registered agent services.
They only get audited after crossing about $10M in revenue.
In 2019 Roman was the only European to be included in Forbes 30U30 Asia 2019.
