As a startup, your time and money may be limited especially for marketing.
But which tactics, you ask?
Youve come to the right place.
Ill be sharing some of the best marketing tactics for startups based on my personal experience.
Define your story
Storytelling is an incredibly powerful tool.
It’s free, every week, in your inbox.
The first step is to tell your story to everyone and anyone.
This is the best way to gather feedback and see what resonates.
Buildmeaningfulrelationships
it’s crucial that you build relationships to grow in marketing.
And although this doesnt seem like a tactic, its a sure fire way to improve your future announcements.
This tactic includes going to meetups, meeting competitors, being social at conferences.
All these things (that are quite fun) are a legitimate and effective tactics for building relationships.
Yes, research
Im not talking about marketing research here.
Im talking about user research.
Start by creating a hypothesis about who your ideal audience would be.
Go out and talk to your potential and current customers.
Find out what they want or need.
Its is also an excellent opportunity to build some awesome showcases.
Harness that social conformity power!
Build a community
You dont need fancy marketing budgets to get somewhere on socials.
You just need to find the right people that are interested in your product.
Theresresearch supportingthat over 75 percent of Gen Z and Millennialsactually prefer experiencesover possessions (see graph below).
Its also a great opportunity to share your refined brand story ?
The power behind referrals makes sense.
Humans are inherently social.
The importance of the tribe is as vital today as it was thousands of years ago.
If you do this right, then your customers will essentially do your marketing for you.
Start a blog
And content is the queen of the marketing world.
Starting a blog is perhaps the best way to generate exposure.
AHubspot reportfound that companies with blogs generate 126 percent more leads than companies with no blogs.
Thats126 percent, folks.
The most important thing to do is write about topics that are useful for your readers.
After a few months of blogging, you should ask your readers what they want to hear.
The more valuable your content is, the more points you earn with potential customers and search engines.
