Want to communicate about a new product to your customer or, want them to opt for your services?
State your goals
What do you aim to achieve with the email campaign you are planning?
A successful email campaign is one where the goals are well-defined.
Is it a welcome email or a re-engagement campaign that you are planning?
It’s free, every week, in your inbox.
The target audience is significant for your email open rates.
check that you know who would be interested in your products/services.
it’s possible for you to place opt-in forms in your posts and web pages.
The idea is to build a quality list and enhance engagement.
Create the email campaign
It is now time to work on the email campaign.
In your email design, confirm you include the right amount of white space.
The layout should be professional and should be able to connect with the audience.
I particularly love this email from McDonalds for its crisp copy and minimalistic design.
You must also work on drafting interesting and unique subject line for the emails.
Include a call-to-action in every email you send.
Personalize your emails
It is important for you to personalize the emails to get more opens.
Heres a nice personalized email that I would love to cite.
You might miss out on a lot of people from the list, which in turn affects your business.
Moreover, a lot of time and effort is spent in manually sending the emails.
The various automation workflows you’ve got the option to try out are:
I.
This automatically engages the reader.
Also, note the clear and actionable CTA.
The likelihood of driving conversions
IV.
V. Re-engagement emails to the dormant customers
Get inspired from this re-engagement email from Yahoo!.
Measure the success rate
While defining goals, I also set the factors for asuccessful email campaign.
These factors, also known as metrics, should be added while automating your email campaigns.
Let me know the results you achieved after trying these tips for your next email campaign!
TNW Conference 2019 is coming!
Kevin loves gadgets, bikes & jazz, and he breathes email marketing.
He enjoys sharing his insights and thoughts on email marketing best practices on the EmailMonks blog.
