An electric vehicle successfully takes tailpipe emissions out of the environmental equation.
Charge it with renewable energy and its impact flatlines.
And we believe it doesnt have to.
In fact, were committing to creating a completely climate-neutral car by 2030.
For a solid shot at clean mobility, the automotive industry needs to eliminate all cradle-to-gate emissions.
And this is the challenge that lies ahead.
Our ambitious initiative, aptly namedPolestar 0 project, will be innovation-led and circularity focused.
Getting to climate neutrality will require a total value chain overhaul and demand supplier accountability and transparency.
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While suppliers are making progress, its in the pilot stage, Klaren says.
During the coming decade, we really have to go from pilots to scaling up.
And that is the moment that we want to take part in.
We want to create demand for all of these interesting and important solutions that are now being investigated.
Polestar CEO Thomas Ingenlath agrees.
We are interested in innovations and exponential technologies that can change the car industry as a whole.
Time to put emissions in reverse
How do we get there?
In September 2020, we also published the Life Cycle Assessment of the Polestar 2.
A report that revealed a 26-ton CO2e cradle-to-gate footprint.
Fredrika Klaren sees this kind of transparency as an opportunity.
This is a historic and exciting time for carmakers, an opportunity to seize the moment and do better.
It will be a case of measuring, innovating, measuring… then innovating again.
Dont let the greenwashing fool you
Unfortunately, not everyone is taking the same approach.
Offsetting emissions has become a tactic for big businesses to sidestep sustainable responsibility.
And while nature-based offsetting does have a purpose, especially for residual emissions, it cant be the end-game.
But its 2021, and all the carbon heavies know this.
As businesses, we shouldnt be clinging to legacy technologies and then buying trees as an environmental apology.
An achievement Fredrika Klaren believes we should all be chasing.
If the industry cannot produce one climate-neutral model in 2030 through reduction, then we have failed miserably.
Consumers are a huge driving force in the shift to a sustainable economy.
They need to be given the right tools to make informed and ethical decisions.
