The name Brainport may beckon images of wild-haired scientists and technology enthusiasts exporting shiploads of knowledge.
And youre not entirely wrong.
Meanwhile, partnerships with major global players are just an arms length away.
So what do investors need to know about investing in this innovation rich region?
Weve got your guide here.
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The Brainport region is small very small.
Home to just 750k people, and 400k workers.
It also has one of the highest numbers of registered patents per capita.
This means burgeoning entrepreneurs have access to a large pool of tech trailblazers who can provide mentorship.
Theres a major mentor-base here,saysBetsy Lindsey, CFO of Eindhoven-based Aircision.
Hardware is not a young persons game you need a lot of experience and knowledge to make it happen.
But van Gijzel is quick to point out thatstartups are the true backboneof the regions tech industry.
Although each company generates an annual turnover of more than 4bn, there is more.
The Brainport Eindhoven region is the basis for numerous successful, smaller and less well-known businesses.
This means that 28% of the total turnover of these companies is actually generated from new products.
Products that did not even exist three years previously, van Gijzelsays.
The figure for the whole of Dutch industry is just 9%.
Were working on some incredibly sexy things here,saysKarl McGoldrick, CEO of battery manufacturer Brainport-based LionVolt.
ATechCrunch surveyof Eindhoven-based investors seesrobotics, medical devices and high-tech systems as other ecosystem strengths.
Eindhoven is great for hardware but not for hardware funding, says PalVs Robert Dingemanse.
We dont have them to the same level here, McGoldrick of LionVolt tells Sifted.
Youre more likely to find the VCs in Amsterdam.
Maybe we just havent generated enough excitement and success.
Its weak in seed investment, Han Dirkx, CEO and co-founder, AlphaBeats says.
Theres not a lot of capital for early-stage deeptech ventures.
