SportAI has grand plans for tennis analytics.
The startup wants to not only enhance a players technique, but also the racket they swing.
The Norway-based business analyses sports footage in real-time.
It then delivers instant, personalised feedback.
For tennis players, the system serves up coaching advice.
For racket makers and retailers, the insights can return product recommendations.
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Pedersen has an athletic interest in the benefits.
Before co-founding SportsAI, she was an NCAA tennis player.
She now represents Norway at the ITF Masters World Championships.
Originally from New Zealand, Pedersen moved to Oslo in 2007 and shifted her focus to startups.
After spells at tech firmsOperaand Airthings, she co-founded SportAI in2023.
Through a combination ofmachine learningand computer vision, the system interprets the biomechanical data.
Insights are then delivered straight to users.
The approach removes the need for manual tagging and specific hardware.
Consequently, SportAI can cut the costs of advanced analytics.
The SaaS platform also promises to broaden access to athletic insights.
Businesses can directly integrate the software with their coaching, equipment, and broadcast coverage.
A fresh cash injection announced today could accelerate the uptake.
The $1.8mn seed roundwas led bySkyfall Ventures, a VC firm based in Oslo.
With the new funds, SportsAIaims toaccelerate the reach of sports analytics.
The company also plans to soon announces its first commercial contract.
SportsAI isnt ready to disclose the partners name, but Pedersen did offer clues.
Through the collaboration, SportAI will provide AI-driven enhancements, such as personalised technique analysis and detailed match statistics.
Watch this space for the results on the court.
Story byThomas Macaulay
Thomas is the managing editor of TNW.
He leads our coverage of European tech and oversees our talented team of writers.
Away from work, he e(show all)Thomas is the managing editor of TNW.
He leads our coverage of European tech and oversees our talented team of writers.
Away from work, he enjoys playing chess (badly) and the guitar (even worse).
