As is their tradition at this time of year,Appleannounced a new line of iPhones last week.
Yet the reaction from the collective world of consumer technology has been muted.
The lack of enthusiasm from consumers was so evident it immediately wiped over ahundred billion dollarsoff Apples share price.
The reason is that AI has now passed whattech blog The Media Copilotcalled its wonderment phase.
But now, AI needs to show that it can actually be productive.
Since their introduction, the models driving these experiences have become much more powerful and exponentially more expensive.
Apple’s Visual Intelligence allows the phone camera to be aimed at something, like a restaurant, to obtain information without doing a search.
Tough sell?
Generative AI has also become a useful tool for professionals in many fields.
According to a survey, 97% of software developers have used AI tools to support their work.
The one forward-looking feature is called Visual Intelligence.
Perhaps it will turn out they are more valuable than the limited information seems to indicate.
