Scientists have developed a novel way of making people care about climate change: flooding their homes.
Not their real homes, of course; the destruction is merely a simulation for now.
But projecting catastrophic consequences onto familiar places could generate awareness through empathy.

We want to trigger and leverage emotions towards actions.
The images of floods, wildfires, and smog are created via a deep learning model the researchers callClimateGAN.
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The generator produces artificial content, such as pictures of flooded streets.
The discriminator then compares the fake images to real photos.
After numerous iterations, the generator learns how to fool the discriminator into believing the artificial images are real.

The visualizations are then projected onto photos of real places.
you might see them for yourself at a website calledThis Climate Does Not Exist.
Story byThomas Macaulay
Thomas is the managing editor of TNW.
He leads our coverage of European tech and oversees our talented team of writers.
Away from work, he e(show all)Thomas is the managing editor of TNW.
He leads our coverage of European tech and oversees our talented team of writers.
Away from work, he enjoys playing chess (badly) and the guitar (even worse).