Remember when during the 2017 crypto-craze a beverage company renamed itself Long Blockchain and saw itsstock price quintuple?
Its seismic potential is nearly incomprehensible, with some drawing parallels to the advent of the internet.
But its precisely this fact thats triggering 2017 flashbacks.

Are companies really systematically integrating AI into their products and processes?
While, unfortunately, Im certain the latter is widespread, my interest lies with the former.
But thats missing the forest for the trees and recognising this is a prerequisite for undertaking comprehensive AI adoption.

Even if we confine ourselves to ChatGPT and its many wrappers, AIs capabilities are extremely broad.
you’re able to digitise and automate processes that you couldnt before.
Anyone can analyse massive quantities of data in moments.
Tasks that took weeks can now be completed in hours.
Equating AI to any single tool or use case is myopic.
This can be extremely intimidating for any organisation.
How to manage it all?
How not to miss out?
These are questions of strategy, not of individual tools or use cases.
Letting it rest on each individual also comes with risks, e.g.
the adoption of a deluge of tools that complicate collaboration, pose security threats, and render documentation impractical.
Of course, due diligence and caution are necessary.
However, as Philipp advises, If you wait for the perfect tool, youll wait a long time.
The last 12 months have been crazy in terms of whats possible and whats not.
A lot more is going to change.
Yet, this stance is incompatible with the growing demand for AI fluency.
Indeed, being open to AI is now a core requirement in merchOnes recruitment strategy.
We see our responsibility in helping our employees to ensure they have a career to look forward to.
AI wont be gone in a year, or two.
Its here to stay.
But the real benefits AI brings are already on the table.
Dont leave them there.
Story byViesturs Abelis
Viesturs is a writer at Truesix.
He helps European tech companies convey their unique stories to broader audiences.Viesturs is a writer at Truesix.
He helps European tech companies convey their unique stories to broader audiences.