This is something you might not know: almost allEVsare automatic.
Youll be hard pressed to find one with a gear stick.
Why, you ask?
BecauseEVs simply dont need more than a single gear.
Oh wait, they have.
Toyotas idea
Yep, the carmaker is flirting with manual transmission and a clutch for… 40% off TNW Conference!
In other words, its all about the nostalgia of manual gear-shifting.
Dressing the new with the familiarity of the old is a proven marketing technique.
Under this light, Toyotas EV gear stick patent actually makes sense.
Story byIoanna Lykiardopoulou
Ioanna is a writer at TNW.
With a background in the humanities, she has a soft spot for social impact-enabling technologies.
