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The generativeAIboom is a double-edged sword for artists.
The Dutchman a pioneer of AI art.
His portfolio stretches back way before the current text-to-image craze driven byDALL-E 2, Midjourney, andStable Diffusion.
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Van der Most (aka Most) also possesses technical expertise from previous work in data science.
In 2010, he decided to redirect these skills.I missed creativity and inspiration, Most tells TNW.
He began his new career by usingalgorithmsto rework Dutch masters like Van Gogh and Rembrandt.
Designed as an AI installation,The Vegetable Vendettainvites visitors to scan potatoes or broccoli with a camera.
The project points the lens at our broken food system.
All of these problems are driven by big brands with vast marketing budgets.
Independent suppliers and local producers simply cant compete with their promotional power.
AI can redress this balance.
By lowering the entry barriers to visual creativity, the tech can democratise access to premium advertising.
Most wants to prove that AI can empower smaller players.
He describesThe Vegetable Vendettaas acrusher of the marketing dominance of food giants.
His system works by first extracting a vegetable from the camera footage.
The image is then transformed through the likes of Midjourney, Stable Diffusion, Kaiber, and Runway.
Algorithms then weave in movie scenes and spectacular surroundings.
The final film combines persuasion with first-rate video production.
Potatoes and broccoli mingle with beautiful people at joyous occasions in glamorous locations.
The modest vegetables become exotic objects of desire.
Most acknowledges, however, thatcomputation creativity alsohas downsides.
AI could also dilute the craftsmanship of creativity.
On the other hand, it opens creative doors to people without technical skills or training.
Its a big misconception that art is merely about output, Most says.
Art is a continuous cycle of reinventing what art is.
Thats what AI can bring.
As for what it brings next to art, Most wants to see what happens when AI gains superintelligence.
He also expects quantum computing to unleash new creative forms.
Philosophically theres so much in there that will drip into our societies, he says.
The futures going to be much weirder than we imagine.
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Story byThomas Macaulay
Thomas is the managing editor of TNW.
He leads our coverage of European tech and oversees our talented team of writers.
Away from work, he e(show all)Thomas is the managing editor of TNW.
He leads our coverage of European tech and oversees our talented team of writers.
Away from work, he enjoys playing chess (badly) and the guitar (even worse).
