Apples introduction ofApp Tracking Transparencyhasnt proven popular with social media platforms.
Unsurprisingly, many of them have opted out, which has made ad targetting on social media less effective.
As a result, advertisers have shifted their budgets to other sources includingApplesown expanding ads business.
40% off TNW Conference!
With ad targetting now less attractive, we investigated what else advertisers could buy for $9.85 billion.
Those eyeballs are extremely valuable to advertisers.
That would buy enough screentime to make the beer bottle one of the films most complex characters.
Just four weeks on one of the megascreenscould set you back $2.5 million.
That puts the billboards out of reach for your average mom-and-pop store.
Story byThomas Macaulay
Thomas is the managing editor of TNW.
He leads our coverage of European tech and oversees our talented team of writers.
Away from work, he e(show all)Thomas is the managing editor of TNW.
He leads our coverage of European tech and oversees our talented team of writers.
Away from work, he enjoys playing chess (badly) and the guitar (even worse).
