Yes, you read that right.
Apples online streaming service is branching out into… physical media.
Its upcoming release by Lionsgate on October 26 was spotted (and eventually confirmed)by Sigmund Judge.

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On one hand, this move shouldnt be a surprise.

Ignoring this potential revenue stream would be, well, silly.
Im also a huge fan of physical media.
I still collect movies and watch them on my Blu-Ray player (love you,the Sony UBP-X800M2).

Is it different to what other big streaming services are doing?
No, not really.
We live in a hell loop, pals.