But the company feels it can sell even more and it apparently has a new idea to do that.
As someone whos been following the company for a good while, this move is rather puzzling to me.
It’s free, every week, in your inbox.

But this new subscription plan will supposedly let you lease a equipment without any lock-ins.
All of this sounds too good to be true.
There are a lot of unknowns at play.

Can I just use a unit for one month and return it?
Will there be a trial period like Apples other services?
Can I own the gadget after paying X months of rent?

Apple will have to work out all these questions and logistics of how theyd deliver and collect devices.
For a company of this size, figuring out the nitty-gritty of this plan shouldnt be very hard.
Theres a possibility that all this is part of Apples financing ambitions like the rumoredbuy now, pay laterprogram.

This could be handy when trying to identify eligible customers for its subscription program.
That’s one heck of a mixed bag.
He likes to say “Bleh.
That’s one heck of a mixed bag.
He likes to say “Bleh.”