Apple is a sector definer.
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And for European XR companies?
Apples hardware has the potential to do miraculous things.
This is something Im certain many of us have experienced colloquially.
Where the consumer side of XR seems jaded, things are very different on the professional front.
This places consumer-focused European companies in the sector in a precarious situation.
The thing is, thats not the market Apple is after.
But will it have the same impact on the B2B sector?
Or will things be different?
So far, Gleechi hasraised close to 5.5 million in funding.
The launch of Apples VR/AR headset holds tremendous potential for our industry, Way says.
Apple creating a consumer-focused VR/AR headset will pay dividends for the professional market too.
One way this could be remedied is bringing more developers into the fold.
Apple excels at these factors.
The company creates compelling use cases that provide purposeful experiences, Littler says.
Immersive optimisation is about to begin.
Consider the advent of smartphones.
At the beginning of the sectors journey, there were a myriad of different designs and user experience languages.
Will it be all rainbows and stardust?
But is this the case?
We put this toVarjo, a Finnish company making advanced VR headsets.
To date, it has receivedover $165.8 million(154.58 million) in funding over ten rounds.
Where Toikkanen is particularly positive though is in how Varjos target audience differs from that of Apples.
Today, already 25% of Fortune 100 companies are using our products.
Once again, the separation between consumer and professional XR rears its head.
If Apple cant make a VR/AR headset an attractive proposition for the public, who can?
Apple is on a precipice, one that will shape the fate of the whole European XR industry.
