This technology continues to grow rapidly, and it could soon become bigger than VR.
The reason for this is simple.
Plus, AR is more realistic.
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For instance, in 2017, IKEA released the IKEA Place AR app.
Using the app, customers can see how IKEA furniture would look in their homes before making a purchase.
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Based on the number of downloads, the app isthe second-most popular free app built on Apples ARKit.
Statistics show that soon after the release of IKEA Place, Google searches for IKEA increased.
Blippars AR navigation is better than GPS
Clearly, there are countless ways to use AR.
For example, thanks to this technology, youll never get lost in a new city.
The tech companyBlipparcreatedthe AR City appto help users navigate around cities.
Conventional navigation apps rely on 2D maps.
However, Blippar uses 3D maps and AR to outline where the user should go.
This is much more engaging than using a standard GPS.
The app also features the locations of restaurants, shops, and hotels.
What Blippar wanted to do is transform the way people experience new cities by combining the physical and digital.
Recently, Blippar alsodevelopeda solution for indoor environments.
The best thing about it is it can be used in offline mode, too.
But researchers from the California Institute of Technology might have a solution.
A typical AR app creates a 3D mesh of the existing space and overlays it with virtual information.
CARA is slightly different.
It adds auditory information to physical spaces by giving each object a voice.
Moreover, CARA will tell the user when to turn right and left or climb stairs.
But the researchershopeto improve their technology over time.
Each headset will be equipped with thermal sensors and night vision capabilities.
The goal is to enable soldiers to better detect and respond to potential threats using AR technology.
As Microsoft reveals, Augmented reality technology will provide troops with more and better information to make decisions.
But the US Army isnt the first to adopt Microsofts HoloLens technology.
However, this is the first time that HoloLens will be used in the battlefield.
AR and VR are exciting technologies, and theyve been gaining attention across a wide range of industries.
Although theres been a lot of hype and excitement around VR, the future might rely more on AR.
