When I was a kid, I bit my nails.
It wasnt normal nail biting it was anxiety biting.
Id chew on them til they bled.
My fingers looked like the stump fromThe Giving Tree except way more bloody and depressing.
Thus began my long and complicated relationship with beauty.
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We are constantly being pushed towards empowerment, while also being pressured into buying.
Yet participating in traditionally feminine industries carries along the risk of being delegitimized.
One such individual is nail art pioneer Sharmadean Reid.
Her work has also earned her an MBE.
By doing so it gives young women a platform to become financially self-sufficient.
All the existing salons software systems were not visually aesthetic, but beauty is obviously a visual business.
WAH nails pioneered the use of viral images to grow a community and customer base.
It basically devalues the workers, and prioritizes the consumers.
Because if you look after them, they will look after the client.
I feel I have a unique vantage point in that Ive actually run a salon.
Beautystack is a glimpse into a future where technology for women is being built by women.
The results were so varied.
My point is this is a new category.
Emphasizing the individual creator is crucial for the future of the beauty industry.
So far the app has gained fervent support, especially among London-based independent beauticians.
Beautystack allows individual talents like this to become financially independent in an industry that has always been devalued.
Beautystack is slowly building up its portfolio of professionals all over the world.
Imagine: a massive digital beauty marketplace, powered by individual style, talent, and really cool women.
Plus, my nails look really cool.
Sharmadean Reid recently hosted a TNW Answers session with us.
You cancheck it out here.
