[Best of 2019] These 3 common marketing mistakes are poking holes in your funnel

Are you converting as many people as your product is capable of converting?

Its a question I think about a lot when Im working on my marketing projects.

Is there a gap between the quality of the product and the quality of my marketing?

Is my marketing funnel underselling a phenomenal product?

It might seem like a silly question, but its something many marketers struggle with.

It’s free, every week, in your inbox.

From my experience, these are three of the most common snafus.

Youre ignoring the facts (AKA data)

Perhaps no industry changes as quickly as the marketing industry.

The psychology of why people buy doesnt change, of course, but the methods do.

Not long ago, for instance, only deluded marketerswould have hedged their betson the lead-generating prowess of LinkedIn.

Facebook advertising, SEO best practices, and even theup-and-coming Tik-Tokhave changed and are consistently changing the marketing environment.

If you stop paying attention, you fall behind.

Every company is different, and so too is every market.

Sadly,74 percent of marketersadmit that they dont know how to track their data.

Dont be one of them.

Your lead generation volume will thank you.

Similarly, Ive found that using PR to get mentions on sites relevant to your target market (i.e.

This point is well illustrated with the power of the Facebook pixel, asexplained in this case study.

Paleo Bakehouse was a modest home business based in Miami.

This change alone resulted in a 260 percent increase in purchases and over $311,000 in revenue lift.

But this simple truth applies to all of your marketing efforts and your funnel as a whole.

And to some degree thats true.

Theres certainly something to be said for putting yourself in your target markets shoes.

The problem is,80 percent of consumersdont feel understood by the average brand.

Which means that you have to be the one that really gets them.

But you know the most surefire way to understand your market?

ConversionXL is proof of this.

Fortunately, plugging those holes is relatively simple.

With that, youll be head-and-shoulders above most other marketers.

Story byBen Jacobson

Ben Jacobson is a marketing strategy consultant based in Israel.

His specialties include social media and branded content for the B2B sector.

Ben can be reached via Twitter@osbennn.