[Best of 2019] We have some questions about Microsoft’s ‘Mac Book’ advert

Sometimes, like a soothsayer of shittiness, you know something is terrible before you even see it.

And one of those things is Microsofts new advert for its Surface 2 laptop.

I knew itd be dire, but, little did I know quitehowbad itd be.

Hell, Its so toe-curlingly, wake-up-in-the-night-screaming awful that its almost artful.

Just watch it:

And, like all sensational art, the advert raises some questions.

Well, a lot of questions.

Here are some of them.

Why did they choose Mac Book as a name rather than Apple?

It’s free, every week, in your inbox.

Put simply, the central concept of the video makes no fucking sense.

Its sloppy and awkward, and the more time Ive spent thinking about it, the stupider it becomes.

Like, if youre atallcommitted to this bit, find someone called Apple.

Kidnap Gwyenth Paltrows and Chris Martins child if you have to.

Then you could have an overlay exclaiming Apple says Surface lasts longer and it actually makes fucking sense.

Really, Microsoft, really?

Who the hell is Mac Book to tell me shit?

What are your credentials here, bud?

I can categorically say thatd be the worst mistake youd ever make.

Im sorry, Mac Book, but I do not value your opinion on this matter.

Also, I refuse to believe Mac is a name people use in real life.

Its a TV name.

Like Chad, or Cletus, or Gunther.

Like really think about it.

Where things are, how its organized just really conjure an image.

The first are not from this planet, and therefore wouldnt bother with human distractions like taps.

The second pop in of people are non-existent.

Nobody keeps a kitchen like this.

Lets check this layout.

And this is without mentioning the possibility of bits of plant ending up in your omelette.

Next, the fruit.

Why the hell is that bowl there?

Its almost like human beings dont keep fruit bowls next to a fire source.

It has no place in a functioning kitchen.

And yes, Ive heard of video sets.

I know they dress scenes to look fancy on camera.

What I want is simple: birth certificates.

Who does this arm belong to?

Throughout the video, Mr. Book spends his time conversing with a smug disembodied voice.

Apart from the moment pictured above.

This single, joyous time where a muscular arm shoots across the screen like a veiny lightning bolt.

But… who is this?

Microsoft owes us some answers.

How much did the person behind this advert get paid?

WatchShowgirlsand tell me otherwise.

Well, Im getting the same energy from this advert.

It wouldve been a Thursday night.

After a few pints, someone in a pin-striped suit winks at someone in a light grey one.

Now, its 3am, another line of laxative-cut powder shoots up their nostrils, and it hits them.

Confetti falls and angels sing.

So, to answer the original question probably not as much as their habit costs.

On that note, whats the price of someones dignity?

Id guess around the amount ol Mackenzie Book was paid.

And how on earth is Microsoft still salty about those old PC vs. Mac adverts?

Im not sure, but I do know one thing.

An inspiring vibe from Microsoft.

We can all learn from this.

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