[Best of 2019] Why Gary Vaynerchuk thinks the death of privacy is a good thing

The answers to almost any question that pops into our head can be answered by simply Googling it.

Facebook fiercely denies being a media company despite that fact that aroundfour-in-tenU.S.

adults (43%) get their daily news from Facebook.

There is an argument that there has never been a more powerful media company than Zuckerbergs social media behemoth.

Another misconception in tech is that the Microsoft Bing search engine is a complete failure.

The search engine is currently generating around$7.5 billionfrom its web search advertising.

Not bad for a failure, right?

There are even a decentralized search engines for those that want to lock down their browsing habits even further.

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He quickly replied, I think people care about privacy in theory.

But then dont live it.

I dont think that people think about using Brave versus Google Chrome.

They care about the product.

So if Brave is as good as Chrome and rewards users, maybe you got something.

But the problem is just giving back.

People dont choose money as much as people think.

Vaynerchuk went on to add that People choose convenience.

They choose a lot of things over cash.

And they dont choose privacy.

Humans dont care about privacy, But thats a good thing.

Of course, because nobody does anything with privacy.

As long as your kids arent getting killed and nobodys stealing your money, you care far less.

Once we all realize that we dont have privacy, were all going to become more authentic humans.

Everything wrong in society is the stuff thats hidden.

Those are the bad things.

Despite our protests and fear of being tracked, our actions tell a very different story.

A dramatic rise in our expectations as consumers are fueling customer-driven personalization.

However, many brands are confusingly scratching their heads in disbelief.

But get it wrong, and they are deemed creepy.

The arguments around censorship and privacy will continue to dominate our newsfeeds for the foreseeable future.

But my conversation with Gary Vaynerchuk taught me that there is much more to this story.

Breaking these boundaries can feel both intrusive and creepy.

But, on the flipside Amazon, Netflix and Spotify can deliver personalized experiences that feel relevant.

Although Vaynerchuks words had initially surprised me, I quickly realized that he was right.

Get it wrong, well thats an article for another day.

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