Did you knowSHIFT is taking the stage this fall?
The most important feature is not what it does but what it will do.
New functions andadditionaldigital services willbe offeredvia over-the-air updates.
![]()
This creates a relationship between the rider and the bike vendor.
On one hand, its a valuable opportunity for the company to gain valuable data from the app users.
In turn, riders have access to an evolution of new product offerings and services.

Its a fundamental shift to the company-consumer relationship.
Anebike is enhanced after purchaseand throughout its entire service life.
It’s free, every week, in your inbox.

It uses different colors to signify the riding mode.
It can display information such as the current charge status and support level.
The PowerTube 750offers themaximumrange in the current Bosch eBike battery portfolio.

Over 100 brands have adopted Boschs modular product portfolio integrating it to suit their own brand design.
It also shows the total mileage of the drive and the distribution of the different riding modes.
Bosch firmware updates bring increased security
Firmware updates are an essential part ofelectric bikemaintenance.
They fix software bugs, send performance updates, and maintain security.
The OTA updates remove the need to visit a bike shop or service center for the latest software.
Do EVs excite your electrons?
Do ebikes get your wheels spinning?
Do self-driving cars get you all charged up?
Story byCate Lawrence
Cate Lawrence is an Australian tech journo living in Berlin.