But, for startups and businesses, this apathy is actually an opportunity.
First off though, the data.
This is far from the first survey that looks at the UKs opinion of the metaverse.
In September,YouGov released a reportcomparing the attitudes of UK and US consumers to the technology.
The metaverse opportunity
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In Gowling WLGs report, 41% of people in the UK said they dont really understand the metaverse.
Effectively, around half of the population still dont know a damn thing about the metaverse.
This raises an interesting point.
Its easier to dislike something if you dont understand it, after all.
What this all points to is potential.
There are enough people that, if theyre engaged with correctly, could become enthusiasts for the metaverse.
The question then, is how this happens.
Currently, the ridiculousness of things like NFTs and huge VR headsets make people feel alienated from the metaverse.
What the technology needs to attract the masses is a user-friendly app thats appealing to the populace at large.
But, according to Mike Rhodes the CEO and Founder ofConsultMyApp this revolution needs to expand to hardware too.
This is why the technology will only become truly valuable with an always-on equipment, such as contact lenses.
At the moment, this lack of accessibility and clumsy headsets is hamstringing the technology.
Another issue that is hampering people from adopting the metaverse is underlying issues with infrastructure in the UK.
Wim Van Thillo CEO ofPharrowtech pointed out that truly immersive metaverse experiences depend on near-flawless internet performance.
And the median internet speed in the UK currently?50.4Mbps.
In the US,this figure sits at 47%.
Then you have the different views of technology generally across the globe.
More people are excited about the metaverse in the East partially because of techs cultural status in the region.
Would it be easier if everyone in Britain jumped in joy at the idea of the metaverse?
Probably, but thats not reality.
