But that doesnt mean landing an app in the digital marketplace is easy.
Unfortunately, even playing by the rules doesnt always get you in.
Indeed, most apps do get through, but theres simply no way to guarantee acceptance.
While Apple does publish athorough set of guidelines, there are still internal rules they keep under wraps.
If having to submit to an unpublished set of rules sounds infuriating, I can assure you it is.
It’s free, every week, in your inbox.
Part of the content was for plan members, and the rest was available publicly.
Apple, however, insisted that we offer in-app purchases so the public could unlock the exclusive content.
But that content was an insurance benefit, and our client never charges end users.
Whats more, Apples own App Store guidelines dont even allow for insurance payments through in-app purchases.
Quality assurance is key
Test, test, test.
Bugs areone of the top reasonsapps get rejected by Apple.
Its honestly a good thing that Apple rejects buggy products.
But Apple doesnt want broken things in the App Store.
Its one of the reasons Epic Gamesbrought Apple to trialin federal court.
The good news is that small businesses nowpay 15%instead of the historical 30% fee.
But once a company hits its first million in revenue, the 30% fee takes effect.
And trying to skirt the charge is one of the quickest ways to get rejected from the App Store.
Some150,000 submissions in 2020suffered this fate because they failed to sufficiently differentiate themselves.
Its an exciting opportunity, but not one that should not be taken for granted.
