Your businesss website is one of its most important digital assets.
Thats why its so important to get the design and messaging right up front.
Their best answers are below:
1.
Get clear on the priority of your goals first.
This will help direct the solution.
Kevin Getch,Webfor
2.
More important than a flashy site is one thats welcoming and easy to use for visitors.
Keep it simple and clean.
John Turner,SeedProd LLC
4.
Firas Kittaneh,Amerisleep
5.
Have a clear call to action
The intention of a website is to inspire people to take an action.
Dont hide things like phone numbers or booking buttons; dont hide prices or list them separately.
Everything should be easy to use and todiscern.
Rachel Beider,Massage Greenpoint, Massage Williamsburg and Massage Outpost
6.
Make it intuitive
The gold standard for all online purchasing experiences is speed and intuitive design.
You also want to confirm youre not doing anythingoutrightirritating.
Irritating website features include audio that plays automatically, poor navigation and excessive pop-ups.
Go to a website that you like and one that you dislike.
Use good elements, and avoid the bad ones.
Chris Quiocho,Offland Media
7.
This is also a great place to show your values and the reason behind starting the company.
Roger Lee,Human Interest
8.
Set an appropriate budget
As the saying goes, You get what you pay for.
Your website is your storefront.
Its usually at the center of your marketing.
Dont just build it on a free platform with a template and call it a day.
Invest in photography and video.
Invest in clean code, high performance and the right content management system.
Dont settle; pay the extra dollar.
Robby Scott Berthume,Bull & Beard
9.
Check out your competitors websites
Evaluate the websites of your closest competitors before you build or redesign your site.
Figure out what works and doesnt work, and then implement the positives into your design.
Also, see to it your site loads quickly, looks appealing and offers a surplus of intuitive navigation.
Blair Thomas,eMerchantBroker
10.
Is it relevant to me (and how do I know)?
Are other people interested in it (social proof)?
What are my alternatives?
Put on your buyer hat, and simplify.
Peter Kozodoy,GEM Advertising
11.
However, most e-commerce sites have a reality check three months into a rabbit hole.
For complicated projects, hire a good team from the start.
Ensure that they guarantee their work and match your communication style.
If you misjudged, and they cannot deliver, never be afraid to shake hands and part ways.
Learn more at yec.co.
