Approximately 14.5% of all anthropogenic greenhouse gases come from the raising of livestock.
Furthermore,research has shownprocessed red meats to be carcinogenic.
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Furthermore, the ultra-processed products are often devoid of essential nutrients.
I think that the worst enemy of the category are bad products,saidHeurasco-founderMarc Coloma.
Patent-pending thermomechanical technology
Most approaches to creating vegan meat substitutes are sort of trial and error.
Producers experiment with different blends of binders and additives as well as vegetable proteins to see what works.
Enter Heuras patent-pending technology.
The thermomechanical technique uses heat and mechanical energy to shape or modify a materials properties.
For now, focus will be on products in the deli, cheese and whole meats.
But, protein?
The frankfurters have a protein density of 72%, and the ham 70%.
Heura is hoping to have both products hit store shelves by the end of Q4 2023.
List of ingredients for the frankfurter?
You may have noticed it does not, like so many fake meat products, contain coconut oil.
Its first customer was a small, local business in the Poble-sec neighbourhood.
Story byLinnea Ahlgren
Linnea is the senior editor at TNW, having joined in April 2023.
Dabbles in gaming and fitness wearables.
But first, coffee.
