Chinas dominance in manufacturing has made it thefactory of the world.
So what will Chinas retail revolutionbring to the rest of the world?
Here are five concepts for global consumers to be on the lookout for…
1.
Traditional e-commerce businesses sold general goods but did not offer a new lifestyle.
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It offers restaurant reviews, takeaway deliveries, travel bookings, movie tickets, bike rental, and more.
Merging online and offline
The integration of online and offline consumption is already familiar to many shoppers.
But in China digital platforms likeTaobao,JD.comand Meituan offer much more than the likes of Amazon.
They sell everything from rice and phones, to villas and space travel.
The idea was to make online shopping more of a social, interactive experience.
Consumers outside China can expect shopping in digital ways to become more fun, social and accessible.
Celebrity livestream selling
Celebrities advertising products for sale is a tried and tested marketing tool for big brands.
All of these ideas have three things in common.
First, they involve e-commerce platforms, third-party payment, express delivery, and social media.
Third, all of these developments rely heavily on sophisticated algorithms and data analysis.
